No cholesterol. Hearth Baked Authentic Since 1911. Genuinely traditional. Extraordinarily delicious. No high fructose corn syrup. Times change, authenticity does not. Over 100 years ago the Cellone family began making fine Italian breads. Four generations later we remain committed to producing the highest quality products possible using only the finnest ingredients. What began in the family's food-fired oven has evolved into a modern, state-of-the-art baker that conitues to perfectly create the hearth-baked taste that our customers have come to know. Cellone's Italian Bread Co. Genuinely Traditional. Extraoridinarily Delicious. Ask for sel-lo-nees. - The Cellone Family. www.cellones.com.