Go 2 shades lighter (when using the Go Blonder system of shampoo conditioner and spray). Gradually lightens for sunkissed blonde. With citrus & chamomile. Blondemend technology. See lighter, natural-looking blonde, without the damage of permanent hair colour. Sheer Blonde Go Blonder Lightening Shampoo gradually lightens and restores hair fibers. Hair is blonder (when using the Go Blonder system of shampoo conditioner and spray) and stronger. Colour depositing. Ammonia and peroxide-free. Safe for use on natural and colour-treated hair and for use on highlights and lowlights. www.johnfrieda.com. For further information, visit www.johnfrieda.com or call 1-800-521-3189. Made in USA of US & imported ingredients.