Natural formula. Safe if swallowed. Fluoride free. Contains oat beta-glucan & vitamin B5. Free gum brush. New look! Same great formula. Earth's Best Strawberry & Banana Toothpaste uses all-natural ingredients like calcium lactate to safely and gently cleanse delicate gums and promote strong teeth. Deliciously all-natural strawberry & banana flavors encourage brushing and our fluoride-free formula is completely safe if swallowed. Trust Earth's Best to start your child on the path to a lifetime of good oral health. Natural formula contains no artificial colors or fragrances, phthalates, sodium lauryl/laureth sulfate, sodium methyl sulfate, parabens or harsh preservatives. For a healthy baby inside and out, try all our baby products, including baby body care, organic infant formula, cereals, jarred baby food, and new unscented chlorine free, alcohol-free diapers and baby wipes. Join the Earth's Best brands family at www.earthsbest.com and receive valuable coupons and other special offers. Comments? Call 800-442-4221 or write to us at: Earth's Best Consumer Relations: 4600 Sleepytime Drive, Boulder, CO 80301. FSC: recycled paper. Recycled. Recycleable. Good for 18 months once opened. Made in USA.