Misc: Toothpaste for sensitive teeth. Since 1970. Natural. Clinically proven to reduce painful sensitivity. No artificial dyes or sweeteners. What makes a product natural and good? At Tom's, it includes how we make it. Cruelty Free: No animal testing or animal ingredients. IPS: We share every ingredient its purpose, and its source at www.tomsofmaine.com. Sustainable practices are a priority in every aspect of our business. No artificial colors, flavors, fragrance, or preservatives. We strive to maximize recycled content and recyclability of our packaging. 5% (12 days) of employee time to volunteering. 10% of profits to human and environmental goodness. We believe what's inside matters. Our Stewardship Model guides every decision we make, ensuring that our ingredients, processing, and packaging meet our rigorous standards for being natural, sustainable, and responsible. To learn more about our Stewardship Model and what natural means at Tom's of Maine, visit www.tomsofmaine.com. Questions? 1-800-FOR-TOMS (1-800-367-8667). TerraCycle: Goodness = less in landfills. Recycle Tom's of Maine and other packaging through the TerraCycle collection program and earn rewards for your favorite nonprofit or school! Visit www.tomsofmaine.com/terracycle to learn how. BPA-free tube. Printed with soy ink. 100% recycled paperboard. Made in USA.